Monday, May 11, 2009

churnalism 101

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Always reproduce claims from corporate press releases without any allegatory clauses:

RIGHT:
"The utilities are warning that without firm guarantees, they will not invest in a new generation of cleaner coal plants which are crucial to keeping the lights on in Britain over the next decade."

WRONG:
"The utilities are claiming that without firm guarantees, they will not invest in a new generation of cleaner coal plants which they say will be crucial to keeping the lights on in Britain over the next decade."
Fucking RENs.

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